Safe Agile Product Management (APM) Latest Exam | Questions and Answers | Verified Answers

What are the 5 populations of diffusion of innovation? -----CORRECT ANSWER--------
Innovators, early adopters, early majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or may not
address specific questions -----CORRECT ANSWER--------Secondary data
What kind of data is: custom designed and implemented to answer specific questions as
best as possible? -----CORRECT ANSWER--------Primary data
What key factors play into the value of a market segment? -----CORRECT ANSWER-----
---current and future size of segment, amount customers are willing to pay for your
product or service, competitors, substitutes and compliments
What questions about market segment value inform strategy? -----CORRECT
ANSWER--------Is the segment valuable enough? Does it align with our
enterprise/portfolio strategy? What would it take for us to win? Could we do it with our
current team, offerings go-to-market structures, etc?
___ are fictional characters based upon research - they represent the different people
who might use your product or solution in a similar way -----CORRECT ANSWER--------
personas
What PM tool helps personalize experiences to meet individual customer needs? -----
CORRECT ANSWER--------Personas
Do you define your segments, then your personas? Or define personas, then
segments? -----CORRECT ANSWER--------Define your segments, then your personas
T or F. Personas are strategic, longer-lived artifacts that define product direction -----
CORRECT ANSWER--------True
Normally, when we talk about developing features and benefits we say '__ __' But in
Design Thinking, it often helps to flip the order and talk about '__ __' as this helps
promote considering different Features that can provide the desired benefit. -----
CORRECT ANSWER--------Feature-Benefit, Benefit-Feature